When I first started my blog, Topsy-Techie, I didn’t consider myself a Mom Blogger. In fact, I hadn’t even heard of the term before. Yes, I had a blog. And yes, that blog was about my chaotic, tech-infused life with my family – – but I didn’t know I had a category! Now, of course, I realize that I am smack dab in the middle of the cultural revolution that is: Mom Blogging.
Mommy Blogging is basically a term for moms who use blogging as an outlet for their daily frustrations, struggles, and triumphs. For stay-at-home and work-at-home moms, it can be an especially important outlet, since daily conversations for them can sometimes be limited to topics such as crackers vs pretzels, who gets reward stars for using their “inside voice”, or inquiries into just who put the whole roll of toilet paper into the toilet. When you are home with kids everyday, blogging can become your chief connection with the world beyond the four walls of your house. And women need social interaction with other adults!
Moms also make terrific bloggers because they tend to be experts on almost everything. If it involves medicine, a hammer, a book, a nail file, a newspaper, a paintbrush, an ironing board, a pep talk, a garden hose, or a leotard, we can probably blog about it. Moms are, by nature, required to be multitalented, so they have a lot to offer in the way of advice and instruction. They also tend to follow a wide variety of media, and have at least some knowledge about subjects as diverse as politics, pop culture, and psychology. For this reason, they have a wide pool of topics to choose from to keep their blogs interesting.
When it comes to advertising power, Mommy Bloggers may just have the corner of the market. Because they are often the key purchasing agent for their household, their opinions on products and services carry a lot of weight in the corporate world. That makes them a big demographic that internet advertisers want to reach. Google Adsense, Blogher, Adbrite, and others make specific efforts to woo successful Mom Bloggers. And stay-at-home moms are finding other creative ways to make money off of their blogs as well, such as writing product reviews, cross-posting on paid blogsites, and advertising their own home-made products and services.
Moms blog for many reasons: to keep their sanity, to chronicle their kids milestones and experiences, to vent, to engage in adult conversation, to give and receive advice, to network with moms in similar situation, to make extra money at home, etc. Blogging validates the challenging, heart-wrenching, and often thankless job of being a mom. If you are a mom who has been thinking about starting a blog, we’d love to help. We offer two online courses to get you off and running. The first course, Get Ready To Blog, is an automated introductory course to the world of blogging for those new to the idea. The second course, Blogging 101, is a professionally taught course that will guide you every step of the way from setting up and designing your new blog, to writing quality content and growing a readership. We believe moms deserve to have the best, clearest, and least time-consuming instruction available, and that is just what our courses offer. So sign up today!
Until next time,