Change is difficult. Change is usually incremental. Change is sometimes necessary. But if you are a non-profit organization operating in the 21st century, change is CRUCIAL. The way today’s non-profits communicate with their potential donors, their consistent supporters, and their volunteers is radically different than the way they communicated even ten years ago. Newsletters and mail-outs, while still in use, are not usually the preferred means of receiving information for most supporters under the age of forty…and that demographic must be reached in order to continue to grow a foundation of ongoing support and continued fundraising.
Today’s grass roots boosters aren’t satisfied to sit back and be spoon fed information about the causes and organizations they support – – they want to interact with their chosen movements. They want to feel like they are not only aware of the problems of the world, but are a part of the solution.
This is where blogging comes in. Almost 30% of internet subscribers read blogs on a daily basis. For many of these, blogs are their top source for news and information. This is partly because the blogging format, like no other medium, provides a dialogue beween the author and the reader. A blog is almost never one-sided. Non-profit agencies who incorporate a well-written blog into their communication strategy, are likely to achieve several worthy goals:
- Drawing interest from people formerly unfamiliar with the organization and its goals
- Keeping their supporters and potential supporters up-to-date on issues and news stories relevant to the mission of the organization
- Keeping constituents aware of upcoming events, immediate needs, or current fundraising drives
- Highlighting the selfless efforts of volunteers who give of themselves daily
- Providing a platform for supporters to interact with the organization and other supporters via blog comments and feedback
- Increasing a sense of overall connection and immediacy between the non-profit and its base of supporters through timely informational posts
- Putting a personal face on an impersonal fundraising entity, and makes supporters feel personally invested in the ups and downs of its daily operation
If you are interested in finding out how to quickly and easily integrate a blog into your communication efforts, click here to find out more about taking our Blogging 101 course.
Until next time,