Blogging PreCourse and Blogging101

Changing The World – – Part Two

Change is difficult. Change is usually incremental. Change is sometimes necessary. But if you are a non-profit organization operating in the 21st century, change is CRUCIAL. The way today’s non-profits communicate with their potential donors, their consistent supporters, and their volunteers is radically different than the way they communicated even ten years ago. Newsletters and mail-outs, while still in use, are not usually the preferred means of receiving information for most supporters under the age of forty…and that demographic must be reached in order to continue to grow a foundation of ongoing support and continued fundraising.

Today’s grass roots boosters aren’t satisfied to sit back and be spoon fed information about the causes and organizations they support – – they want to interact with their chosen movements. They want to feel like they are not only aware of the problems of the world, but are a part of the solution.

This is where blogging comes in. Almost 30% of internet subscribers read blogs on a daily basis. For many of these, blogs are their top source for news and information. This is partly because the blogging format, like no other medium, provides a dialogue beween the author and the reader. A blog is almost never one-sided. Non-profit agencies who incorporate a well-written blog into their communication strategy, are likely to achieve several worthy goals:

  • Drawing interest from people formerly unfamiliar with the organization and its goals
  • Keeping their supporters and potential supporters up-to-date on issues and news stories relevant to the mission of the organization
  • Keeping constituents aware of upcoming events, immediate needs, or current fundraising drives
  • Highlighting the selfless efforts of volunteers who give of themselves daily
  • Providing a platform for supporters to interact with the organization and other supporters via blog comments and feedback
  • Increasing a sense of overall connection and immediacy between the non-profit and its base of supporters through timely informational posts
  • Putting a personal face on an impersonal fundraising entity, and makes supporters feel personally invested in the ups and downs of its daily operation

If you are interested in finding out how to quickly and easily integrate a blog into your communication efforts, click here to find out more about taking our Blogging 101 course.

Until next time,


  1. June 29, 2008    

    Hi – I work with Topsy on the BlogWritingCourse and I wanted to reiterate our interest in using this course to help non-profits.

    To help non-profits understand how this course fits into an overall shift towards using online communication tools, look at this article on non profit online marketing my marketing blog.

  2. June 29, 2008    

    I cannot get your subscription box with Feedburner to accept my email… can you help?


  3. July 2, 2008    

    Sally – – check your email for a verification link…it should work now! Thanks for subscribing!

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Delivered by FeedBurner is part of the Time4Learning family of educational programs. Time4Learning provides online curriculum to kids from preschool - 8th grade. With complete interactive Language Arts and Math programs, Time4Learning can be a core curriculum or a supplemental addition to any educational path either public, private or homeschool. From Time4Learning came Time4Writing and BlogWritingCourse. Time4Writing provides eight week, one-on-one online writing courses for elementary, middle school and high school students using certified writing teachers. Focusing on the fundamentals of writing, Time4Writing can help boost the writing skills and confidence of any young writer. BlogWritingCourse provides two courses; Get Ready To Blog, a free starter blogging course that will introduce the basics of blogging and Blogging 101, an eight week online blogging course. Blogging 101 will awaken the blogging beast within and you won't even see it coming.