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I read the most interesting article today!  Over at WebProNews, Chris Crum writes that: Blogs Can Still Drive Big Traffic

Here is what Chris said:

You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user. But blogging is so five years ago right? It’s all about microblogging and status updates now isn’t it?

If you think that’s the case, think again, because blogs can still drive big-time traffic to websites. An example of this has been illustrated by the launch of e-commerce site Alice.com. How much traffic are you getting from blogs? Let us know. If you are not familiar with Alice.com, it is a site where consumers can buy everyday household items like toothpaste, toilet paper, laundry detergent, diapers, etc., right from the manufacturers, rather than through middleman retailers. It launched in June, and by July it had doubled its traffic to 387,000 unique visitors, according to Compete. Alice.com Guess where the majority of that traffic came from. According to Compete, it came from word-of-mouth from blogs. In fact, its number one traffic source was Blogger.com. Not Twitter. Not Facebook. Not search. Although each of these no doubt played valuable roles as well., Blogger.com has been the biggest factor in driving traffic for this site, and from the looks of things, that traffic is showing no signs of slowing down.

So that got me thinking about the differences between Twitter/Facebook and blogs.  Twitter and Facebook, I think, are probably more useful for fluid content.  In other words:  promotionals, sales, site updates, new product additions and news.  Whereas blogs are perfect for highlighting static information.  Product details, explanations, human interest stories, behind-the-scenes info, letters from the president, and editorials.

That might possibly mean that Twitter/FB has more appeal to bargain-hunters and promotion-junkies, but that true potential, long-term customers might be more persuaded by the more substantial content of a blog post.  It also might be true that blogs have more weight for SEO purposes.  After all, tweets generally link BACK to blogs!

So if you are a business owner, and are trying to decide how to best integrate blogs, Twitter, and Facebook into your marketing scheme, remember to save your in-depth copy and strongest content for your blog, and then drive traffic to that copy via the microblogging avenues.

For more information on blogging, and how to start a blog, check out our course offerings at BlogWritingCourse.com.

Until next time…

So, you have somehow managed to exit the rat race, eh?  No more rush hour traffic.  No more rushed lunch hours.  No more rushing home after work to spend a few quality moments with the family before dropping exhausted into bed.  No more rushing…period. 

So what are you going to do with all that extra time?  Well, if you are a smart home businessperson, you will want to spend a large part of that time marketing your product or service.  Word doesn’t always travel quickly or easily about a dedicated home business, especially if it is in its fledgling stages.  So one of the best ways to speed along the process is by trading in your rat race for a good mouse (connected, of course, to a good computer). 

Internet marketing is something anyone with basic computer and internet skills can succeed at.  Your first job, of course, is to create a web site that is well designed - - meaning it it pleasing to the eye, easy to navigate, and clearly describes the products and/or services you offer.  Unfortunately, most home business owners go this far, and then stop.  Their website is a static placeholder in cyberspace, with little if any regular updates. 

A frequently updated website can be the key to making your home business stand out above the rest.  Website updates tell potential customers that you are engaged with them, and are interested in helping your business evolve to meet their needs.

One of the best ways to keep your website relevant and engaging is by writing a blog.  Not only can a blog update your actual and potential customers of news and information about your home business, but it also provides an easy avenue for customer feedback via the blog comments feature. When customers are able to not just read, but interact with promotional content, they are more likely to spend more time on your site, which is exactly what you want them to do!

Another important feature to include with your blog is the ability for subscribers to receive updates by email.  This way, you don’t wait for customers to come to you - - you go to them!  In this way, your blog can become an ongoing promotional effort for virtually no cost. 

If the idea of blogging your home business sounds a little “far out” and unachievable, we would like to help. We are offering a free blogging course for anyone who wants to familiarize themselves with blogging before jumping in with both feet.  Then, when you are ready to take the plunge, we invite you to sign up for our eight-week Blogging 101 course, which is an instructor-led course that will guide you every step of the way through creating and designing your blog, writing your first content, and growing your audience. 

By taking one or both of our blogging courses, you will be doing all the groundwork necessary to create a blog that will make your home business stand out, and keep you out of the rat race for as long as you want to be!

Small business owners are constantly competing in an overwhelming market of corporate collateral.  Their competitive edge is often the personal touch they are able to offer vs. the aloof persona of a chain or large corporation.  The website of a small business owner can be a strong tool for making connections with potential and current clients or customers - - especially those who like having personal relationships with their community service organizations or retailers.  It can be an even more powerful tool if you use a blog on your website to draw traffic, and to create a sense of community between your customers and you.

The first thing to be sure of is your target audience.  Who are you trying to reach with your blog?  Are you trying to create a line of communication between you and your current customers, or are you trying to grow your business and get the word out to a wider audience.  Or maybe you are trying to do both.  Knowing your audience helps you create better content for your blog posts, and makes sure that you have goals for them.

The next thing to focus on is providing quality content.  If you aren’t a natural writer, find someone else within your company, or even hire someone to write your blog.  No one will visit your blog if it is poorly written, and doesn’t contain useful information.  Use your blog to go in-depth about your field of expertise - - this is the time to pull out all the stops and write something that people will be eager to visit your website for.  Good writing draws traffic, and traffic increases business.

Another priority for a small business blog should be keeping it updated.  An up-to-date blog is a sign of an engaged retailer - - one that focuses on customers, and knows them well.  The worst thing a business can do with its website is create it, and then forget about it.  This says to potential buyers that you don’t make your customers and their needs a priority.  By writing consistent, current blog posts, your website visitors know that you are interested in them, and willing to go the extra mile to meet their needs.

Lastly, you should learn how to promote your blog.  You can start by inserting your blog address into newsletters, business cards, bulk mailings, and anything that you use for printed advertisement.  But to go a step further, it is important to learn how to promote your website and blog online.  Online marketing opens the door to expanding your business beyond your local venue.  Many small businesses have become large companies just by knowing how to market themselves across the world wide web.  By understanding search engine optimization, keywords, and content strategies, you can go a long way toward bringing in traffic for your blog, and ultimately for your business.

To learn more about blogging, and how it can benefit your small business, you can sign up today for one of our introductory blogging courses.  Our free online Get Ready To Blog course will introduce you to the basics of blogging terminology, platforms, and promotion.  This course will fully prepare you for our eight-week instructor led course, Blogging 101.  This course will guide you every step of the way through setting up your first blog, designing it, writing your first posts, and growing your readership.  Blogging your small business can be a key aspect of your small business marketing strategy, and we are here to help you get started.

Until next time,

My recent interview with Christine Moers got me thinking.  She talked about using blogging as free therapy, and I think maybe she may have stumbled upon something.  Writing is incredibly therapeutic.  In fact, other than getting my fingers in the dirt, I can’t think of many other things that calm me as much as putting words together into sentences.  I’ve probably been writing for therapy for as long as I can remember.  I know I kept a diary all the way back in the third grade, and I was writing whole stories in junior high. 

When I am emotional, I write about it.  When I need to work something through, I write about it.  When I just want to blow off some steam, I write about it.  Not everyone uses writing to deal with their issues, but for me, it is a sort of lifeline to sanity.  So, I suppose I was destined to discover blogging.  Blogging is basically just “public venting,” if you think about it.  Instead of keeping all those thoughts inside, or just writing them down in a notebook, a blogger makes himself or herself vulnerable and lets the blogosphere have a window into their mind. 

Of course, this can be a precious gift, or a disastrous decision, based on your mood at the moment of posting.  If you are centered, and feeling secure about yourself, an insightful blog post can be incredibly beneficial for everyone who reads it.  If you are overly emotional, and out of sync with your true self, you can say some things on your blog that you might seriously regret later (thank goodness for that terrific edit/delete functionality!).

But overall, blogging really can be therapeutic.  Even if you are writing a purely informational blog, you are still exercising your talent of expression when you post.  The words, phraseology, and tone of the information is all right from the core of who you are.   Even business blogs can have a positive effect on your psyche if you are able to talk openly and honestly about your product or service.  If you feel strongly about the item you are blogging about, then there is no better therapy than letting others know how important it is to you, and why it could be important for them.  Personal blogs are probably the most expressive type of blog, because your readers are getting all-you-all-the-time.  There are no filters, no editors, and no censor between your mind and your audience - - just your words coming through loud and clear.

So, if you have considered finding an outlet for your thoughts, dreams, or insights, you might just be the next big thing in blogging!  You will never know unless you give it a try…so why not sign up for our free Introductory Blogging Course today?  If you discover that blogging is something you want to pursue, you will definitely want to take our Blogging 101 course, which will help you set up a new blog, start the writing process, and build your blog audience.  What can you lose…except some overpriced therapy bills??  Why not blog instead?  

Until next time,

So we are smack dab in the middle of the information age.  Some might say that we are drowning in information.  No one company, organization, or individual has control over how information is dispersed…we are living in an information free-for-all.  So why not get in on it??

Blogs provide an easy outlet for content creation.  You have something to say?  Say it in a blog.  Do you have access to interesting data or information on a specific subject?  Why not blog about it?  Have a business that you would like to promote?  A blog is a cost-effective way to advertise, and also to share your vision with your current and future customers.  What about personal updates?  Families are finding blogs to be the perfect venue for keeping friends and family abreast of all that is going on in their lives.  It is also a great way to share pics and videos.

If you use the internet on a regular basis, chances are you are getting at least some portion of your information from a blog.  Interestingly, sometimes blogs are even the preferred medium for info.  Whereas the monopoly of daily newspapers gave way to up-to-the-minute news web sites years ago, even those have had to take a backseat to immediate news from the front lines - - bloggers who see the stories up close and tell about them first hand.  Company marketers and advertisers have lost their influence compared to multiple product review bloggers who can make or break a new mp3 player or a new restaurant in town.  These user-based reviews tend to have much more impact on the consumer than the biased descriptions written by distributors.  And blogging can have an incredible impact.  Grass root movements have been known to blossom overnight after one well-written blog post. 

Now is the time to be part of the information age in a real way.  Bloggers have the opportunity to express themselves, to promote themselves or their causes, and to deliver information like never before.  We all want to be heard.  We want to matter.  And starting a blog is such a simple way to get in on the action.  If you are new to the world of blogging, you would probably want to take our free introductory blogging course, Get Ready To Blog.  Once you understand what blogging is all about, it is time to build your blog, and grow your readership.  Our subscription based course, Blogging 101 is designed to help you write a blog that others will want to read.

There is no better time to get in on the blogging revolution!  Sign up today!

Until next time,