BlogWritingCourse

Chances are, you are already benefiting from feeds – - those wonderful time saving devices that go out and get the information YOU want, and bring it right to your doorstep. I have feeds for my favorite blogs, my local newspaper, and updates to my frequented websites. I don’t have to go out to all those different sites to get updated information – - instead, it comes to me.

You might not, however, have been on the actual "feeding" side of a feed until now. But when your blog starts to grow its readership, your followers will want the same convenience you do in having your blog updates sent directly to them. So, you will need to register with a feed service, to make sure this is accomplished easily. Another advantage of having a feed service, is that it tracks your feed subscribers. So you will know exactly how many people are accessing your feeds on a regular basis.

Sometimes, setting up an RSS feed for your blog is as easy as going into your dashboard or layout and tweaking a few settings.  In Blogger, for instance, you go into your “Settings” menu and look for “Site Feed”.  From there, you can choose how much of your site to syndicate.  Once you have enabled these settings, your site feed will automatically be generated.  Some Blogger templates will immediately begin showing a subscription option to your readers.  Others may require you to install a separate gadget for this purpose.

In WordPress, feed subscriptions are enabled with a widget called the “blog subscription widget.”  Your blog stats page will then show you how many people are subscribed to your blog. 

If you prefer more detailed or in-depth information about your feeds and subscribers, you might consider signing up for a separate RSS feed via an external feed site such as Feedburner or Bloglines.

You can write the most exciting, engaging, and even mind-blowing blog in the world, but unless people can subscribe to your content, they will never know when you have something new to say.  So make creating a feed for your blog a priority!!

One of the first questions new bloggers usually have is about which blogging platform they should use.  I went round and round with this one when I was first starting up my Topsy-Techie blog.  More about that later.  But if you have read any blogs at all, you begin to become familiar with the addresses where most of them reside…”blogspot.com” “wordpress.com”  or “typepad.com”.  These addresses correspond to the Blogger, WordPress, and Typepad platforms – - the big three.  There are many other smaller platforms as well, and you might have a specific reason to choose one of them, but for now, let’s focus on the threesome.

Blogger

Blogger is a free blogging platform that has been around since 1999, and is currently owned by Google.  As with most of the big blogging platforms, blogs on Blogger can be hosted on the Blogger server or at individually owned domains.  If you are a big Google user, the Blogger platform might be a natural choice for you, because you can integrate your blog with your Google toolbar, easily add pictures with Picasa, or use Google’s Adsense program to earn money from your blog site.  If you aren’t a Google person, you might find Blogger slightly annoying in that you must create a Google ID in order to open a blog account.  On a personal note, I started out with Blogger, and got my whole page up and going when it suddenly disappeared into some deep dark Blogger Black Hole, never to reappear again.  I doubt this happens very often, or Blogger wouldn’t be such a popular platform, but it did happen to me, and I wasn’t exactly super happy about Blogger for quite some time.

WordPress 

WordPress is also a free blogging platform, built a few years after Blogger.  WordPress seems to be a continually updating software, with over four upgrades in the last couple of years.  Like Blogger, WordPress blogs can be hosted at WordPress.com or on your own domain.  WordPress’ focus is on being aesthetically pleasing, user-friendly, and easy to track statistically.  WordPress has a very informative stats page, that gives good insight into who is visiting your blog and where they came from. On the downside, blogs hosted at wordpress.com cannot be ad-supported, and any upgrades you want, such as the ability to tinker with your CSS code or customizing your theme, must be purchased as an upgrade.  After my own Blogger debacle, I landed on two feet at WordPress, and have been there ever since.  I can’t say that there aren’t things about WordPress that irk me, because the lack of customization can be very irksome, but overall I have been happy.

Typepad  

Typepad is the largest paid blogging service out there, but before you roll your eyes and move on, there are several reasons that people are willing to pay to blog there.  Typepad enthusiasts swear by its dependability – - it almost never goes down.  It has a lot of help files to keep you on track, and real live customer service agents to help you when you get off track.  You can easily display advertising on your blog, and integrate easily with 3rd party ecommerce sites like Amazon and Ebay.  Typepad has also received a recent boost by becoming integrated with the Apple iPhone.  I admit I don’t have personal experience at all with Typepad, so I can’t advise you one way or the other on this one, but if I compare the features, it seems to me that WordPress and Blogger have nearly as much to offer for free.

There are many other platform choices besides the trio listed above, and depending on your blog focus, and what you want to do with it, you might find that they are more applicable to your interests.  Other well known blogging platform names include: Moveable Type, TextPattern, Serendipity, LiveJournal, and Drupal. 

Whatever platform you decide on, we’d like to help you get started.  Blogwritingcourse.com is offering a free blogging course, that you can sign up for today.  You will familiarize yourself with what a blog is, and what it takes to start one, how to keep yourself safe in the blogosphere, and what all those weird blogging terms really mean.  So take the plunge!  Sign up today, and start blogging!

Change is difficult. Change is usually incremental. Change is sometimes necessary. But if you are a non-profit organization operating in the 21^st century, change is CRUCIAL. The way today’s non-profits communicate with their potential donors, their consistent supporters, and their volunteers is radically different than the way they communicated even ten years ago. Newsletters and mail-outs, while still in use, are not usually the preferred means of receiving information for most supporters under the age of forty…and that demographic must be reached in order to continue to grow a foundation of ongoing support and continued fundraising.

Today’s grass roots boosters aren’t satisfied to sit back and be spoon fed information about the causes and organizations they support – - they want to interact with their chosen movements. They want to feel like they are not only aware of the problems of the world, but are a part of the solution.

This is where blogging comes in. Almost 30% of internet subscribers read blogs on a daily basis. For many of these, blogs are their top source for news and information. This is partly because the blogging format, like no other medium, provides a dialogue beween the author and the reader. A blog is almost never one-sided. Non-profit agencies who incorporate a well-written blog into their communication strategy, are likely to achieve several worthy goals:

• Drawing interest from people formerly unfamiliar with the organization and its goals
• Keeping their supporters and potential supporters up-to-date on issues and news stories relevant to the mission of the organization
• Keeping constituents aware of upcoming events, immediate needs, or current fundraising drives
• Highlighting the selfless efforts of volunteers who give of themselves daily
• Providing a platform for supporters to interact with the organization and other supporters via blog comments and feedback
• Increasing a sense of overall connection and immediacy between the non-profit and its base of supporters through timely informational posts
• Putting a personal face on an impersonal fundraising entity, and makes supporters feel personally invested in the ups and downs of its daily operation

If you are interested in finding out how to quickly and easily integrate a blog into your communication efforts, click here to find out more about taking our Blogging 101 course.

Until next time,

So you have your first blog up and running.  You’ve written several posts, and you might have even gotten a comment or two.  So how do you know that things are going the way they are supposed to?  Is there a magic blogging fairy that lets you know that you are on track, and that your blog traffic is growing?  Well, yes and no.

Although there may or may not be magic wands and pink tutus involved, there are definitely some magical fairy-like tools out there that can help you keep up with the facts and figures of your blog on a daily basis.  Tools such as Statcounter and Google Analytics can seem almost supernatural in their ability to help you understand who your readers are and how they are interacting with your content.

I was quite a novice to web tracking software before I began my blog.  I’ll never forget the feeling of awe that came over me when I realized that I could actually see a virtual “map” of where my visitors were from.  In the first few weeks of monitoring my blog, I saw that I had readers all the way from Punxsutawney, PA to Dublin, Ireland, and many places in between.  That was incredibly cool, but not terribly useful.  I soon realized that it was much more helpful to find out not where they were physically when they dropped by my blog, but virtually.  What sites had sent them my way?  And why did they choose to click on over?

By understanding the “why” behind your traffic, you can begin to tweak your strategy, and appeal to your demographic.  This is very similar to any advertising strategy.  Take the candy company Mars, Inc. for instance.  For years they had marketed their popular M&M confection to children everywhere with their popular slogan, “Melts in Your Mouth, Not In Your Hands.”  Their TV commercials were filled with doe-eyed cuties holding out their hands after chowing down on some of the multicolored treats, to prove that they hadn’t gotten a handful of melty chocolate goo in the process.  But Mars got wise to something after several years of this advertising.  The fact was, that the majority of M&M connoisseurs weren’t actually kids, after all.  Adults were the true core of their market share for the candy.  So naturally, along with this new wisdom came a completely different marketing strategy – - the M&M guys.  These characters were aimed at entertaining the more grown-up set with their tongue-in-cheek humor.  And it has worked incredibly well for Mars, Inc.

It is that ability to take information, and make it work for you that sets you apart as an advertiser – - and as a blogger.  Knowing the stats of your blog is interesting, (and sometimes discouraging!), but it is what you do with those stats that will help you grow your blog audience.  And for most bloggers, that is what it’s all about!

If you are interested in blogging, but just haven’t been sure where to start, you should definitely sign up for our free blogging course that will give you an introduction and a foundation to the world of blogging.  Once you are familiar with the vocabulary and background of blogging, though, you will want to take our Blogging 101 course.  This subscription based course is taught by a successful seasoned blogger who will guide you through all of the steps of designing and setting up your blog, writing quality content, and growing your audience.

Until next time,