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I read the most interesting article today!  Over at WebProNews, Chris Crum writes that: Blogs Can Still Drive Big Traffic

Here is what Chris said:

You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user. But blogging is so five years ago right? It’s all about microblogging and status updates now isn’t it?

If you think that’s the case, think again, because blogs can still drive big-time traffic to websites. An example of this has been illustrated by the launch of e-commerce site Alice.com. How much traffic are you getting from blogs? Let us know. If you are not familiar with Alice.com, it is a site where consumers can buy everyday household items like toothpaste, toilet paper, laundry detergent, diapers, etc., right from the manufacturers, rather than through middleman retailers. It launched in June, and by July it had doubled its traffic to 387,000 unique visitors, according to Compete. Alice.com Guess where the majority of that traffic came from. According to Compete, it came from word-of-mouth from blogs. In fact, its number one traffic source was Blogger.com. Not Twitter. Not Facebook. Not search. Although each of these no doubt played valuable roles as well., Blogger.com has been the biggest factor in driving traffic for this site, and from the looks of things, that traffic is showing no signs of slowing down.

So that got me thinking about the differences between Twitter/Facebook and blogs.  Twitter and Facebook, I think, are probably more useful for fluid content.  In other words:  promotionals, sales, site updates, new product additions and news.  Whereas blogs are perfect for highlighting static information.  Product details, explanations, human interest stories, behind-the-scenes info, letters from the president, and editorials.

That might possibly mean that Twitter/FB has more appeal to bargain-hunters and promotion-junkies, but that true potential, long-term customers might be more persuaded by the more substantial content of a blog post.  It also might be true that blogs have more weight for SEO purposes.  After all, tweets generally link BACK to blogs!

So if you are a business owner, and are trying to decide how to best integrate blogs, Twitter, and Facebook into your marketing scheme, remember to save your in-depth copy and strongest content for your blog, and then drive traffic to that copy via the microblogging avenues.

For more information on blogging, and how to start a blog, check out our course offerings at BlogWritingCourse.com.

Until next time…

If you are a relative newbie to the world of blogging, you may or may not know much about Twitter.  I tend to find that a lot of Twitterers are bloggers.  I became kind of curious about the relationship between the two.  Here are some of my thoughts about the Twitter/blogging connection.

1. Bloggers are often told that Twitter is a good way to grow their blog readership.  First of all, you can easily feed your blog to Twitter, so that each time you blog, your new post is announced as a Tweet.  If discussion builds around either your post, or your tags, then you can quickly add a follower or two.  Also, your website or blog is prominently displayed in your Twitter profile, so that your followers can find out about it if they stop in. 
2. Twitter is kind of an in-between-blog-posts vehicle for some people.  Blogs are generally at least a couple of paragraphs long.  You have something to say, and you take a few minutes (or in my case, occasionally a whole darn hour) to compose your thoughts and put them down in your blog.  But what about when something comes to mind that you may not have time to write a whole post about, but you still want to share?  You tweet it.  140 little characters of burning info that just can’t wait until the next post?  You tweet it. 
3. Twitter is the ultimate networking tool.  Whether or not we quite accept it, blogging is about building networks.  But in most cases, network building for bloggers can take a long time.  Network building on Twitter, however, is much faster, and there are multiple ways to push it forward even more quickly: TwittGroups has a seemingly unending list of ways to network with people of similar interests, backgrounds, work affiliations, geographic locations, etc.  And building a network on Twitter is a highly effective way of getting new people to find out about your blog.

If you have a blog, or are thinking about starting a blog, you might want to give Twitter a chance.  It is an effective jump-start for building blog traffic, and networking with other like-minded bloggers.

Until next time,

In tough economic times, every penny counts, right?  Some of you may have been wondering if you could make money from blog writing.  It is definitely possible to make money blogging, and one of the most popular ways is through affiliate marketing.

At its most basic, affiliate marketing is simply promoting a product or service on the web using a special link.  For a blog, this would involve either direct advertising, reviews, or posts about this product that readers would click on. 

Some affiliate programs pay you just for that click.  Others require that those readers purchase the product through your link, and then you receive a percentage of commission off of that sale.

Amazon.com is probably one of the best known affiliate programs.  They have a multitude of ways to promote themselves via your blog.  One is by simply creating customized links to their products on your site.  Another is by displaying Amazon banners on your blog. Amazon has also created many different widgets that you can highlight in your blog sidebar.  They even have recently created the ability to embed a professional looking online store right within your blog.

But if you are thinking of blogging about a particular topic, it might be more applicable to choose affiliates that are relevant to your blog theme.  For this you might want to search through some of the many online affiliate directories to discover affiliate programs you are interested in.

No matter what type of affiliate you choose, the important thing is drawing traffic to your blog.  No matter how many affiliate links you have within your blog, if there is no one to click them, they won’t be doing you any good.  So creating a quality blog that has a steady readership is a must.

If you would like to find out more about creating a blog, and growing an audience, sign up today for our free online blogging course.  This course will give you valuable information on designing a blog, writing quality content, and building traffic. 

You can make money with affiliate marketing, and we would like to help you get started, so sign up today!

The most asked question by new bloggers is always…”How can I drive traffic to my blog?”  We’ve talked about many traffic-building ideas in this blog, but today we are going to explore one we haven’t yet covered.

One of the easiest, most painless, and free ways to increase traffic to your blog is by participating in a blog carnival.  For those of you unfamiliar with blog carnivals, the best way to explain them is to compare them to well…a carnival.  Just as a carnival travels from town to town, blog carnivals travel from blog to blog.  And just as a carnival draws a crowd…so does a blog carnival!

A blog carnival begins with a host - - a blogger who is willing to oversee the carnival, choose the topic and date of publication,take submissions, promote the upcoming carnival, and ultimately gather the submissions and publish them in a single post.  The host, though, is reliant on submitters - - bloggers who are willing to follow the guidelines of the carnival and submit a blog post from their blog that corresponds with the carnival theme.  Finally, you have the readers - - folks who are interested in the carnival subject and enjoy coming to a one-stop-shopping destination where they can read posts related to that subject.

You can see that the possibilities for blog promotion are tremendous with a blog carnival.  The host benefits by having submitters become familiar with his or her site, by networking with like-minded bloggers, and by receiving lots of hits on his blog following the carnival posting.  But even carnival participants can see spikes in traffic after their post has been featured in the carnival.  A carnival is a chance to showcase your work, and without much effort, readers will be flocking to your site to see more of what you have to offer.  A blog carnival directly links to one of your posts, so readers who have never heard of you before will click on your link to see what you have to say about the topic they are interested in.

Blog carnivals can be on almost any subject.  If you would like to find a blog carnival that matches your interests, go to Blogcarnival.com, which is a directory of all ongoing carnivals.  Not only is it a great way to increase traffic for your blog, but it is also a terrific outlet for meeting people with similar interests.

If you would like to learn more specific ways to grow your blog, sign up for our eight-week online blogging course, where you will cover all aspects of blogging from building a blog to writing quality content to promoting your blog.  This instructor-led course will guide you every step of the way toward creating a successful blog.  So….step right up!

Until next time,

Small business owners are constantly competing in an overwhelming market of corporate collateral.  Their competitive edge is often the personal touch they are able to offer vs. the aloof persona of a chain or large corporation.  The website of a small business owner can be a strong tool for making connections with potential and current clients or customers - - especially those who like having personal relationships with their community service organizations or retailers.  It can be an even more powerful tool if you use a blog on your website to draw traffic, and to create a sense of community between your customers and you.

The first thing to be sure of is your target audience.  Who are you trying to reach with your blog?  Are you trying to create a line of communication between you and your current customers, or are you trying to grow your business and get the word out to a wider audience.  Or maybe you are trying to do both.  Knowing your audience helps you create better content for your blog posts, and makes sure that you have goals for them.

The next thing to focus on is providing quality content.  If you aren’t a natural writer, find someone else within your company, or even hire someone to write your blog.  No one will visit your blog if it is poorly written, and doesn’t contain useful information.  Use your blog to go in-depth about your field of expertise - - this is the time to pull out all the stops and write something that people will be eager to visit your website for.  Good writing draws traffic, and traffic increases business.

Another priority for a small business blog should be keeping it updated.  An up-to-date blog is a sign of an engaged retailer - - one that focuses on customers, and knows them well.  The worst thing a business can do with its website is create it, and then forget about it.  This says to potential buyers that you don’t make your customers and their needs a priority.  By writing consistent, current blog posts, your website visitors know that you are interested in them, and willing to go the extra mile to meet their needs.

Lastly, you should learn how to promote your blog.  You can start by inserting your blog address into newsletters, business cards, bulk mailings, and anything that you use for printed advertisement.  But to go a step further, it is important to learn how to promote your website and blog online.  Online marketing opens the door to expanding your business beyond your local venue.  Many small businesses have become large companies just by knowing how to market themselves across the world wide web.  By understanding search engine optimization, keywords, and content strategies, you can go a long way toward bringing in traffic for your blog, and ultimately for your business.

To learn more about blogging, and how it can benefit your small business, you can sign up today for one of our introductory blogging courses.  Our free online Get Ready To Blog course will introduce you to the basics of blogging terminology, platforms, and promotion.  This course will fully prepare you for our eight-week instructor led course, Blogging 101.  This course will guide you every step of the way through setting up your first blog, designing it, writing your first posts, and growing your readership.  Blogging your small business can be a key aspect of your small business marketing strategy, and we are here to help you get started.

Until next time,

So you have your first blog up and running.  You’ve written several posts, and you might have even gotten a comment or two.  So how do you know that things are going the way they are supposed to?  Is there a magic blogging fairy that lets you know that you are on track, and that your blog traffic is growing?  Well, yes and no. 

Although there may or may not be magic wands and pink tutus involved, there are definitely some magical fairy-like tools out there that can help you keep up with the facts and figures of your blog on a daily basis.  Tools such as Statcounter and Google Analytics can seem almost supernatural in their ability to help you understand who your readers are and how they are interacting with your content.

I was quite a novice to web tracking software before I began my blog.  I’ll never forget the feeling of awe that came over me when I realized that I could actually see a virtual “map” of where my visitors were from.  In the first few weeks of monitoring my blog, I saw that I had readers all the way from Punxsutawney, PA to Dublin, Ireland, and many places in between.  That was incredibly cool, but not terribly useful.  I soon realized that it was much more helpful to find out not where they were physically when they dropped by my blog, but virtually.  What sites had sent them my way?  And why did they choose to click on over?

By understanding the “why” behind your traffic, you can begin to tweak your strategy, and appeal to your demographic.  This is very similar to any advertising strategy.  Take the candy company Mars, Inc. for instance.  For years they had marketed their popular M&M confection to children everywhere with their popular slogan, “Melts in Your Mouth, Not In Your Hands.”  Their TV commercials were filled with doe-eyed cuties holding out their hands after chowing down on some of the multicolored treats, to prove that they hadn’t gotten a handful of melty chocolate goo in the process.  But Mars got wise to something after several years of this advertising.  The fact was, that the majority of M&M connoisseurs weren’t actually kids, after all.  Adults were the true core of their market share for the candy.  So naturally, along with this new wisdom came a completely different marketing strategy - - the M&M guys.  These characters were aimed at entertaining the more grown-up set with their tongue-in-cheek humor.  And it has worked incredibly well for Mars, Inc.

It is that ability to take information, and make it work for you that sets you apart as an advertiser - - and as a blogger.  Knowing the stats of your blog is interesting, (and sometimes discouraging!), but it is what you do with those stats that will help you grow your blog audience.  And for most bloggers, that is what it’s all about!

If you are interested in blogging, but just haven’t been sure where to start, you should definitely sign up for our free blogging course that will give you an introduction and a foundation to the world of blogging.  Once you are familiar with the vocabulary and background of blogging, though, you will want to take our Blogging 101 course.  This subscription based course is taught by a successful seasoned blogger who will guide you through all of the steps of designing and setting up your blog, writing quality content, and growing your audience. 

Until next time,

So we are smack dab in the middle of the information age.  Some might say that we are drowning in information.  No one company, organization, or individual has control over how information is dispersed…we are living in an information free-for-all.  So why not get in on it??

Blogs provide an easy outlet for content creation.  You have something to say?  Say it in a blog.  Do you have access to interesting data or information on a specific subject?  Why not blog about it?  Have a business that you would like to promote?  A blog is a cost-effective way to advertise, and also to share your vision with your current and future customers.  What about personal updates?  Families are finding blogs to be the perfect venue for keeping friends and family abreast of all that is going on in their lives.  It is also a great way to share pics and videos.

If you use the internet on a regular basis, chances are you are getting at least some portion of your information from a blog.  Interestingly, sometimes blogs are even the preferred medium for info.  Whereas the monopoly of daily newspapers gave way to up-to-the-minute news web sites years ago, even those have had to take a backseat to immediate news from the front lines - - bloggers who see the stories up close and tell about them first hand.  Company marketers and advertisers have lost their influence compared to multiple product review bloggers who can make or break a new mp3 player or a new restaurant in town.  These user-based reviews tend to have much more impact on the consumer than the biased descriptions written by distributors.  And blogging can have an incredible impact.  Grass root movements have been known to blossom overnight after one well-written blog post. 

Now is the time to be part of the information age in a real way.  Bloggers have the opportunity to express themselves, to promote themselves or their causes, and to deliver information like never before.  We all want to be heard.  We want to matter.  And starting a blog is such a simple way to get in on the action.  If you are new to the world of blogging, you would probably want to take our free introductory blogging course, Get Ready To Blog.  Once you understand what blogging is all about, it is time to build your blog, and grow your readership.  Our subscription based course, Blogging 101 is designed to help you write a blog that others will want to read.

There is no better time to get in on the blogging revolution!  Sign up today!

Until next time,