So, you have somehow managed to exit the rat race, eh? No more rush hour traffic. No more rushed lunch hours. No more rushing home after work to spend a few quality moments with the family before dropping exhausted into bed. No more rushing…period.
So what are you going to do with all that extra time? Well, if you are a smart home businessperson, you will want to spend a large part of that time marketing your product or service. Word doesn’t always travel quickly or easily about a dedicated home business, especially if it is in its fledgling stages. So one of the best ways to speed along the process is by trading in your rat race for a good mouse (connected, of course, to a good computer).
Internet marketing is something anyone with basic computer and internet skills can succeed at. Your first job, of course, is to create a web site that is well designed – – meaning it it pleasing to the eye, easy to navigate, and clearly describes the products and/or services you offer. Unfortunately, most home business owners go this far, and then stop. Their website is a static placeholder in cyberspace, with little if any regular updates.
A frequently updated website can be the key to making your home business stand out above the rest. Website updates tell potential customers that you are engaged with them, and are interested in helping your business evolve to meet their needs.
One of the best ways to keep your website relevant and engaging is by writing a blog. Not only can a blog update your actual and potential customers of news and information about your home business, but it also provides an easy avenue for customer feedback via the blog comments feature. When customers are able to not just read, but interact with promotional content, they are more likely to spend more time on your site, which is exactly what you want them to do!
Another important feature to include with your blog is the ability for subscribers to receive updates by email. This way, you don’t wait for customers to come to you – – you go to them! In this way, your blog can become an ongoing promotional effort for virtually no cost.
If the idea of blogging your home business sounds a little “far out” and unachievable, we would like to help. We are offering a free blogging course for anyone who wants to familiarize themselves with blogging before jumping in with both feet. Then, when you are ready to take the plunge, we invite you to sign up for our eight-week Blogging 101 course, which is an instructor-led course that will guide you every step of the way through creating and designing your blog, writing your first content, and growing your audience.
By taking one or both of our blogging courses, you will be doing all the groundwork necessary to create a blog that will make your home business stand out, and keep you out of the rat race for as long as you want to be!