BlogWritingCourse

This week, I only blogged twice on my personal blog, but I happened to notice that traffic - - especially new visitor traffic was way up.  I looked at my statistics a little more closely to see what might have created the boost, and couldn’t find any huge surge in backlinks or referrals.  There was no big Google search trend for anything I had posted about.  The only thing different that I could see was that I had used a couple particularly clever titles for my posts this week.

This got me intrigued, so I pulled up some older statistics and compared it to other weeks where my titles had been particularly interesting, and sure enough, there was a spike definite traffic/title correlation going on.

I guess this shouldn’t have been a real revelation, but of all the things about my blog, my titles are usually only given an afterthought.  Usually they just make me laugh, so I’ve always been good with that.

But now, I’m considering putting a little more thought into my blog post titles. Based on my short investigation, this is what I have come to conclude are the best choices for blog titles:

• Titillating words or phrases - - throw in a “Viagra” anywhere within a title, and you are bound to get a few extra clicks that week
• Things that make you go awwww - - some of my most traffic-inducing titles sound like they came from the inside of a Hallmark card.  Obviously we’re suckers for sap.
• Rhyming Words - - I’ll admit I’m still stumped by this one, but for some reason people simply can’t resist a good “Junk in the Trunk” story.  Must go back to all those “Hop on Pop” moments we shared with our mothers as toddlers.
• All Caps - - I beg you to use this one WITH CAUTION, but if you are desperate for a little bloggy action on a particular day, go ahead and give us the cyber shout.  We’re gluttons for punishment, it would seem.

Those are my simple, yet weirdly profound conclusions as far as titles go.  Granted, I didn’t give you the skinny on keywords, SEO, and other stuff that professional bloggers would wax eloquently about, but if you want real (albeit, temporary) results, then I’m telling you…add in your favorite E.D. drug of choice in your next post title and watch those stats surge! 

Until next time,